I was contacted by the owner of Greyson Transportation to create a friendly brand that would stand out. The company is named after the owners son - it really mattered to him that his son would feel safe and comfortable around his company.

Most transportation companies, especially business-to-business, are very corporate looking and have a very hard to reach feel. He wanted something different.

There weren't too many specifics around the logo design other than he preferred the colours: teal and grey. So I went to work on some sketches based off an idea that was presented which was the name of the company with a truck coming towards the viewer in the middle and swoosh around it, but it wasn't a must and the final concept was in my court. This is the outcome.