2022
Rebranding Company Identity
Brand Designer
JDOWN General Contracting, previously Jeff Down Framing, needed a rebrand for their new venture. With big dreams and a deep care for the "bones" of a house, they wanted more than just a logo that you could slap on a shirt. They wanted a brand with "solid bones". The JDOWN brand is based on the Down surname. It's a bold stamp that says "We'll put our name behind your house."
I keyed off the words key terms: legacy, wood, and bold. Resulting in a bold serif typeface turned into an outline and cut in half to appear wood-like.
Having previous experience in construction myself, I was drawn (pun intended) to the necessity of floor plans in the process of building or renovating a home and wanted this to come through.
